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持续的城镇化进程将刺激豪车市场增长
2016年03月24日 10:41 来源: 长沙瑞宝汽车 打印 手机阅读

       尊敬的媒体朋友们,

       女士们,先生们,

       大家晚上好!

       Welcome to the lakeside of Wuxi. The character of this city, in my view,fits the BMW 2 Series Tourer very well - notparticularlybig but strikingly beautiful,which leads to a refined and high quality modern life.

       欢迎大家来到太湖之畔的无锡。在我看来,这座名城的性格与创新BMW 2系旅行车异曲同工:不求其大却有着惊人之美,特别适合精致且高品质的现代生活。

       

       This year is a special year for BMW Group as we celebrate its Centenary. I am just back from Germany where we celebrated it and rolled out our visionary BMW Vision Next 100 car. The naming goes along with our intention to formulate a clear Centenary motto – The Next 100 Years vision instead of just celebrating the past. We believe future mobility will be diversified, intelligent and connected.

       2016年对宝马集团来说是喜庆百年华诞的特殊年份。我刚刚从德国回来,我们在那里举行了庆典活动并揭幕了BMW VISION NEXT 100概念车。“下一个100年”是我们百年庆典的主题,清晰揭示出我们要开创未来而不仅仅是庆祝过去。我们认为,未来出行将是多样化、智能化、互联互通的。

       The customers and particularly the young generations demand fulfillment of their individualistic needs, digitalization also in the car as well as downstream and upstream services. The latter will be combined in Mobility Platforms and Mobility Ecosystems.We are having all of these developments in our strategic focus. However, in the focus are our core products which progressively fulfill such demands with every new model being launched. The all new 7series is a testament of this. Another good exampleto satisfy the individualizedneeds of young generation customers is the car we psent tonight, the newly localized 2 Series Tourer.

       如今的客户尤其是年轻一代所需要的汽车,必须能够满足他们表达个性的需求,拥有最新数字科技以及相应的上、下游服务。这些服务将与出行服务平台和出行服务生态系统的建立相辅相成。推动这些领域的发展已纳入我们的战略之中。然而,这一切的核心仍将是我们的产品,也就是让每一款上市的新车都能够充分满足上述需求。全新BMW 7系是一个例证,而我们满足年轻消费者个性化需求的又一个例子便是今晚推出的这款车——投入国产的创新BMW 2系旅行车。

       China as our largest market will play an important role in the future success of BMW Group. We are committed to this market and will follow our strategy of customer-orientation and localization of products as well as local talents into important management positions. This is the realization of our belief in the definition of Premium in our industry, being innovative and sustainable in a holistic way.

       作为我们全球最大的市场,中国将为宝马集团的未来成功发挥重要作用。我们承诺于中国市场,并将遵循以客户为导向、产品本土化、以及重用本土人才担当管理重任的发展策略。这样,我们才能实现我们的愿景,定义汽车工业的豪华:即全面的创新和全面的可持续发展。

       In China, we clearly see the trend for diversity and quality upgrade, which is fundamentally driven by the rise of the post-85s and post-90s who will become a major force as the new mainstream consumers.

       在中国,我们清晰地看到了需求多样化和消费升级的趋势,推动这种趋势发展的主要是85后和90后的崛起,他们正成为新的消费主力。

       Growth in the pmium automotive industry will continue for the years to come. It will be triggered by the ongoing urbanization, growing wealth levels and the wish to reward one-selves for multi-facetted achievements. This means huge growth potentials in some segments including the pmium compact segment in particular, which is pdicted to make avery fast growth in the next 10 years.This also includes E-mobility and the certain rise of NEV cars.

       豪华车市场的增长势头将在未来几年得以保持,刺激因素包括:持续的城镇化进程,与日俱增的财富积累,以及人们在各个领域取得成功后奖励自我的愿望。这意味着许多细分市场拥有巨大增长潜力,尤其是豪华紧凑型细分市场预计将在未来十年获得最快增长,其它还包括电动车以及各种新能源汽车的崛起。

       As a leading pmium manufacturer, BMW will capitalize on the opportunities with a range of strong products to be launched in 2016 and beyond, beginning with the local production of the 2 Series Tourer.

       作为豪华汽车的领导者,宝马要把握这些机遇,在2016年及随后几年推出一系列强大的产品,国产的创新BMW 2系旅行车就是一个开始。

       This new product has received very positive market feedback in China sinceits introduction in 2015. It is also a global success with more than 150,000 customers. It has wonmany pstigious awards, such as the highly regarded"iF Design Award".

       这款新车自2015年上市以来便在中国获得非常积极的市场反馈。它在全球市场同样大获成功,总计销售超过15万辆,还获得许多权威奖项,比如备受推崇的“iF国际设计大奖”。

       The 2 Series Tourer is bringing us a lot of new customers with a conquest rate above 60% so far. This is one reason for our localization decision.

       创新BMW 2系旅行车拓展了宝马的客户群,到目前六成以上都是首次选择BMW品牌。这也是我们决定将其国产的原因之一。

       Ladies and gentlemen,

       女士们,先生们,

       

       We are very happy today that BMW Group is taking a major step forward on our localization roadmap in China together with our Joint Venture BMW Brilliance.

       今天,我们非常高兴宝马集团携手合资企业华晨宝马在中国的本土化进程中再次阔步前进。

       

       Given the new influences of the younger generations, who are born digital, are open to innovative concepts and refuse anything ordinary we have decided to launch this car today in a new format, visualizing how it serves different lifestyles and steps in our customers’ lives.We are excited to do this in an exclusively created stage play you will see in a few minutes. With this, I hope the BMW 2 SeriesTourer will bring you an evening you will remember for long.

       年轻一代消费者成长在数字化的时代,他们接受创新的理念,拒绝任何平庸,所以我们决定用全新的形式来推出这款新车,用视觉化的方式去呈现它是多么契合丰富多彩的生活方式,如何融入消费者的生活。我们很高兴,将用一台专门创作的、马上开演的舞台剧去呈现这一切。今晚,我希望创新BMW 2系旅行车将会给您留下久久难忘的记忆。

       

       I would like to thank the writer, the director and all artists in advance, and wish everyone of you a wonderful night. Now, let the show start!

       在此,我要预先感谢舞台剧的创作人员、导演、以及所有的演员,并祝大家度过一个愉快的夜晚。现在,让我们一起欣赏精彩的演出!

       

       XiexieDajia!

       谢谢大家!

       

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